# Bulk SMS with Blanxer: A Simple, Step-by-Step Guide

%[https://www.youtube.com/watch?v=lQcJrbMWF5g] 

You already enjoy **event-based SMS** from Blanxer (e.g., order placed → auto SMS). Now, if you want to **reach many customers at once**—for offers, win-backs, or updates—use our **Bulk SMS Tool** hosted at **ai.blanxer.tech**. This post walks you through everything: credits, setup, connecting your Blanxer store, filtering customers, composing, and sending.

## What you can do today

* **Event SMS (built-in):** Lives inside `app.blanxer.com → BlanxerSMS`. Triggers automatically after specific events (order placed, delivered, etc.).
    

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769237711/e9da54fe-6f5a-46a3-aae4-0bb5081f38d1.png align="center")

* **Bulk SMS (separate app):** Lives at **ai.blanxer.tech**. Lets you **target segments** (e.g., delivered customers, abandoned orders) and send campaigns in one go.
    

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769282100/c48ea2af-c476-4d02-a86b-d3cc09fcacd2.png align="center")

> Tip: Use Event SMS for transactional messages. Use Bulk SMS for marketing, announcements, reactivation, and festival offers.

## 1) Credit: Load once, use anywhere

* Go to `app.blanxer.com → BlanxerSMS` and **load SMS credit**.
    
* The same credit is used/checked when sending via the **Bulk SMS Tool**.
    

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769320399/0265d1ee-b8c2-42b1-8986-d3fabc69d44c.png align="center")

> You must have enough credit to send your campaign. The tool will **auto-check** before sending and show if your balance is sufficient.

## 2) Create your account in *ai.blanxer.tech*

Bulk SMS runs on a separate instance with more tools coming soon.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769398346/9885e525-d1a5-413f-9169-e94bbb8eb0cf.png align="center")

1. Visit [**ai.blanxer.tech**](https://ai.blanxer.tech/).
    
2. **Sign up** and **log in**.
    

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769583515/0acaa389-b64a-4e76-a11a-1ec830ce0b43.png align="center")

* This login is **different** from your Blanxer (app.blanxer.com) login.
    

## 3) Connect your Blanxer store (one-time)

To securely pull your store’s segments (delivered customers, inactive/abandoned orders):

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769452619/824b3cb2-e18d-459e-b63b-a3717ad00d65.png align="center")

1. In your browser, open **app.blanxer.com** and log in to your store.
    
2. Press **Ctrl + Shift + I** (or **Right-click → Inspect**) to open **Developer Tools**.
    
3. Go to **Application** (tab) → **Local Storage** → select your `app.blanxer.com` origin.
    
4. Copy these two values:
    
    * **access token**
        
    * **storeId**
        
    
    ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769504885/d2797880-4862-4e12-94cd-c3f3c7d7d55f.png align="center")
    
5. In **ai.blanxer.tech**, go to **Settings** and **paste** the **Access Code (access token)** and **Blanxer Store ID (storeId)**
    
    ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769618391/1d179d38-6f8c-4aba-a3f3-5fa9b66c5932.png align="center")
    
6. Save.
    

> Note: Your **order statuses in Blanxer must be accurate**—only orders marked **Delivered** will appear as “Delivered Customers” in the Bulk SMS Tool.

## 4) Open the Bulk SMS plugin

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762769691514/25cec76f-2920-4523-a5e3-97bafa17a546.png align="center")

1. In **ai.blanxer.tech**, open the **BulkSMS** plugin and click **Use Plugin**.
    
2. You’ll see two segments:
    
    * **Delivered Customers** → all customers with orders marked **Delivered**.
        
    * **Inactive Orders (Abandoned)** → customers who initiated but didn’t complete orders.
        

Filter further by Min LTV, Max LTV, City, or other available criteria to tighten your audience.

## 5) Compose your message

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762770059687/1b2aa36f-20b6-4389-8788-bcc1d7b8d371.png align="center")

1. Click **Compose SMS**.
    
2. Write your message. Keep it clear and actionable.
    
3. **Always add your Store Name at the end** (branding + trust).
    
    * Example: “— Blanxer Supply”
        
        ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762770222521/a5eb8103-7de3-4477-8f71-b66ad011f6d5.png align="center")
        
4. Click **Next** to review.
    

**Credit check happens automatically.**

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1762770248855/916975a9-4ea8-42d2-88a1-695d63dacf89.png align="center")

* If your credit is **insufficient**, you’ll see a notice to top up in `app.blanxer.com → BlanxerSMS`.
    
* If you have **enough credit**, you can proceed to send.
    

## 6) Send and track

* Hit **Send** to deliver the campaign to all filtered customers.
    
* You’ll see success/failure feedback. Keep an eye on **delivery status** and **responses** (if applicable).
    

## Best-practice tips (read before blasting)

* **Segment smartly:**
    
    * *Delivered Customers:* perfect for review requests, cross-sells, and loyalty offers.
        
    * *Inactive/Abandoned:* perfect for cart reminders, limited-time discounts, or FAQ links.
        
* **Be concise:** SMS is short-form. Put the **value up front** (offer/date/CTA).
    
* **Identify yourself:** Always end with your **Store Name** (required).
    
* **Respect timing:** Avoid late-night sends; stick to business hours.
    
* **Mind the credits:**
    
    * Standard English SMS: **160 characters = 1 credit**; multi-part messages use **153 chars per part**.
        
    * Unicode/Nepali or emojis: **70 characters = 1 credit**; multi-part uses **67 chars per part**.
        
    * Mixing a single emoji or Nepali character makes the whole SMS **Unicode** → fewer characters per credit.
        
* **Compliance & consent:** Send only to customers you have a legitimate relationship with. Honor opt-outs when requested.
    

## Troubleshooting

* **No customers showing?**
    
    * Confirm order statuses in Blanxer (Delivered vs. Processing/Dispatched).
        
    * Re-check **access token** and **storeId** in **ai.blanxer.tech → Settings**.
        
    * Log out/in on both apps and refresh.
        
* **Credit not detected?**
    
    * Confirm you loaded credit in `app.blanxer.com → BlanxerSMS`.
        
    * Wait a few seconds and retry; the tool re-checks in real time.
        

## Quick checklist (save this)

* Load SMS credit in `app.blanxer.com → BlanxerSMS`.
    
* Create account at **ai.blanxer.tech** and log in.
    
* Copy **access token** + **storeId** from `Local Storage` of app.blanxer.com.
    
* Paste them into **ai.blanxer.tech → Settings** and save.
    
* Open **BulkSMS → Use Plugin**.
    
* Filter **Delivered Customers** / **Inactive Orders**.
    
* Compose SMS + add **Store Name**.
    
* Pass credit check → **Send**.
    

## Coming soon on ai.blanxer.tech

We’re building more tools around segmentation, AI copy ideas, A/B testing, and performance analytics—so your Bulk SMS gets smarter over time.

Have questions or want a quick demo? Ping us at **hello@blanxer.com** or WhatsApp **+977-9802379290**